Monday, 24 January 2011


Loving this new Video from the Prada Spring/Summer 2011 campaign.

Makes me want to throw some shapes in some stripey clothes.

(Sorry about the margin issues still trying to work out how to change them!)

Wednesday, 19 January 2011

Its all about tulle.

Last week whilst designing my new collection, I had an idea for the photoshoot. I decided I wanted to have tulle pompoms. Not just any tulle pompoms - giant ones. I'm not entirely sure where this thought came from, I'm not planning on using tulle in my collection, must have just been from the strange happenings in my brain. Although after watching my big fat gypsy wedding last night i wonder if i was subliminally influenced by seeing all those giant dresses, one had 500 metres of tulle in it and I thought making a dress with 10 metres of fabric in it was a nightmare. I dont think I could compete with that level of giant tulle constructions.

Back to the pompom. So this is what I have so far - more a giant tulle doughnut than pompom but hopefully with one more layer added, a beautiful tulle pompom will emerge like a butterfly from its cocoon. It has already taken me several metres of tulle and over an hour to get to this point so i think this may be the only giant pompom I will attempt.

Im hoping my pompom turns out as lovely and perfectly formed as these.

I live in hope anyway.

Friday, 14 January 2011

What a strumpet.

Photos Paul Marr

These fabulous head adornments come courtesy of my friends Kitty and Wanda who run Strumpet. Looking to bring some glamour back to daily life they have both a ready to wear line and will also create bespoke pieces. Their head pieces are made with vintage fabrics and trimmings with have been lovingly sourced by the ladies themselves. Having had an exciting meeting with Kitty and Wanda themselves this week, there are things in the pipeline for a Rowanjoy and Strumpet collaboration. Keep an eye out on the blog for updates.

To see Strumpets full collection and updates from the ladies Have a click here

Monday, 10 January 2011

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Inspiration - Les Parapluies de cherbourg...

... or the umbrellas of cherbourg to give it its english title. I have decided to use this film as one of my inspirations for my new S/S 2011 collection which i am in the process of designing right now. I had never heard of it until my boyfriend (big film buff) told me about it and was surprised I had never seen it, it being a musical and me having a bit of an obsession with musicals. It is unusual for a musical as every word is sung unlike most where songs are broken up with dialogue. I loved it the first time I saw it - the combination of the the story of lost love, the songs and the beautiful visuals. The film is filled with colour and pattern as well as the sweet fashions that Catherine Deneuve wears. These are the elements I shall be taking from the film to put in my collection and you never know there may be the odd umbrella sneaked in somewhere.

Wednesday, 5 January 2011

shoes that made my heart skip a beat

... and my heart went boom at these beauties, all three of them. They are from Asos spring/summer 2011 collection and I shall be regularly checking to see when they are up.
Boom, boom, boom.

nouvelle année

Print by Karin Akesson available

Ive gone all continental on this the 5th day of the new year. So its the day for taking down the tree, decorations and all the paraphernalia of the festive period and for making grand plans for the new year. I have big plans for Rowanjoy which shall be revealed along the way in these coming months with collaborations and hard work galore.

I am also making new years resolutions for myself including the usual fitter and healthier which normally fails by mid feb. This year i am determined it will last. I also plan to be more organised, productive and generally better. I have been promised a pug if I pass my driving test this year so that is high on the list of priorities. I think the prospect of turning the big 3-0 this year has made me determined to make this a good and prosperous year.

So lets make it happen and tomorrow will indeed be a great day.